American Fighter/Affliction
American Fighter and Affliction world renown clothing lines who appeal to the masses with very different styles and approaches. Requested a social manager to handle both brands managing organic, paid ads and influencers. Later adding in managing Google Ads.
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Engagement
Clothing company objective to increase engagement of their online community. Strategized a contest of a poster giveaway to match cost of product to effort.
Resulting in close to 300 entires and over 500 engagements organically.
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Sales
Increase sales using Facebook advertising targeting audiences in the midwest from ages 18-25 with a flight time of 2 weeks.
Campaign was optimized for conversions with a $500 budget resulting in $5,000 in sales.
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Influencers
Starting up the influencer program in 3 months with little prior experience. Resulting in over 100+ influencers across the nation with followings ranging from 10,000 - 99,000. Exchanged product for content.
Influencers were found organically and through Apex (3rd party system). Generating over 400 pieces of content with an average of 10% engagement rate for posts.
